Ejuice.Deals
The premier online destination for the absolute best deals on a huge selection of ejuice, disposable, hardware and more since 2013
Project Description
Ejuice.Deals had been one of the top-performing vape marketplaces online, pumping out thousands of orders a day; however, it’s online shopping experience and omni-channel marketing strategy were greatly under-optimized. While the ecom vape giant was already generating tons of revenue, it was leaving a lot of money on the table.
Scale Smart CMO, Aaron Cadena, led a full scale marketing operation that involved optimizing key components of the website’s sales funnel, streamlining content generation, identifying channel gaps, and implementing a fully integrated omni-channel marketing strategy across Search, Social Media, Digital Advertising, Email Marketing, and Public Relations.
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EJuice.Deals was one of the largest revenue generating online marketplaces we’ve worked on led a full scale omni-channel marketing strategy for. To say running this website was at a different level than running a new startup online store is an understatement.
There was much to learn from a project like this, and one of the most important is that it’s critical to understand why a website is performing so well in the first place. Despite the website not being very modern, it didn’t need to be completely re-designed. In fact, re-vamping this website likely would’ve led to a decrease in sales because shoppers had become used to the interface and liked it.
Search and referrals from affiliates were by far the largest channels for Ejuice.Deals, and we took a cautious approach to avoid disrupting any functions that were working, while looking for opportunities to move the needle, which was the strategy across the board.
We didn’t need to 10x sales or traffic in order to generate a ton of revenue. Scaling traffic by 10-15% by closing the brand’s channel gap and improving retention rate with personalized email flows, along with other similar implementations, was more than enough to drive an impact.
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