Juice Head Pouches
International nicotine pouch brand that’s shaking up the market with its selection of bold, fruit mint fusion flavors and diverse nicotine strengths.
Project Description
During his time as the Director of Marketing at Streamline Group, parent company of Juice Head E-Liquid, Galaxy Treats, and more, Scale Smart CMO, Aaron Cadena, had extensive involement of the development, launch, and on-going marketing of Juice Head Pouches, a multi-national product line by Juice Head, which is available in tens of thousands of retailers across the United States, including Circle K, 7-Eleven, QuikTrip, and many others.
From brand image development and product design to leading the marketing activities of the brand’s go-to-market strategy and overseeing all marketing operations across organic search, digital advertising, email marketing, influencer marketing, media partnerships, and more.
Involvement
Project Highlights
20K+
Monthly Store Locator Visits
By leveraging a geo-targeted SEO strategy, the Juice Head Store Locator ranked for thousands of terms and captured visitors searching for Juice Head Pouches nearby and visitors looking for competitor brands or nicotine pouches in general.
50M+
Quarterly Impressions
Despite strict marketing regulations, Juice Head Pouches gained over 50 million highly targeted impressions in a single quarter across search, print, social media via influencers, digital advertising, and media partnerships.
200%+
MoM Growth Over 6 Months
By identifying key channels through competitive research, deploying proven search and affiliate strategies, and implementing conversion-focused e-commerce functions, revenue and active customers exploded
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Juice Head Pouches was one of the first major nicotine brands to offer a line of fruit-focused nicotine pouches, which, combined with the already nationally recognized Juice Head name, helped to provide an initial launch pad for the Juice Head Pouches product line.
However, even huge brands like Coco-Cola wouldn’t launch a product without any marketing and hope for success.
With major competitors like ZYN dominating the market and the nicotine pouch market being an entirely new market for Juice Head, as it had previously only made e-liquid and disposable products, it was imperative that the brand message and USPs were strong and compelling for the nicotine pouch user, and that the brand was able to get in front of those nicotine pouch users.
With heavy focus on establishing recognition amongst consumers and businesses, Juice Head Pouches secured placement on major publishers like CSP on the B2B side and Guns & Ammo on the B2C side.
Traffic was generated primarily via micro-influencers, niche advertising platforms, and media partnerships, while hyper-targeted email flows, personalized retargeting campaigns, and conversion-optimized e-commerce functions drove high conversions and healthy conversion rates.
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